Why it’s not the size of your business that counts…
We all remember that old saying “it’s not the size that counts, but how you use it”. Well, in business that hasn’t always been the case… until now. The advent of e-commerce has resulted in a relatively...
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The New Rules of Marketing and PR
Building your business through the power of positive publicity is a big theme for us over at PublicityShip, our main online venture. David Meerman Scott has now published The New Rules of Marketing...
View ArticleThe Role of a Home Page
Over on Seth Godin’s blog, there is a post called Blow Up Your Home Page. Now Seth is talking about the fact people get information about people – and businesses – from all over the place, you can’t...
View ArticleThe value of a blog for your business
One of the blogs I find most valuable is Brian Clark’s Copyblogger. His most recent post on The Real Secret to Getting Tons of Blog Subscribers might cause small business owners some dismay – after...
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Don’t boil the ocean
Its such an exciting time to be a small business! We can do big things, on a budget that would have been laughable not that long ago. If you aren’t already reading Seth Godin’s blog, well, you should...
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Search marketing and the screaming fans
Wow, 90,000 screaming fans at the stadium, what an experience! The adrenaline is racing, the excitement is high. What a chance to get your banner ad in front of all these prospects! Not. What’s wrong...
View Article4 ways to build your email database
Your email database is one of your most valuable marketing resources, providing you with a captive audience for your marketing messages. It’s important that your email recipients allow you to...
View ArticleOM4 and Online Marketing
[Update] We have launched several new sites focussed specifically around online marketing. Please visit our new sites at: Online Marketing Strategy and Tactics Online Marketing for Tourism Online...
View ArticleTalk to the Oracle and find Inspiration in Keywords
If you are considering new business opportunities online, have you talked to the Oracle lately? If you have seen The Matrix, you might remember the Oracle saying: “Do you know what that means? It means...
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Ideas for Building Links
Anyone with a business online needs to understand the importance of links. Not only do they build authority for your business in the eyes of search engines (and lead to stronger rankings), they also...
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